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23 Hilton Hotel Brands: Lifestyle, Midscale, Upscale, Luxury & More

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Key Takeaways

  • Hilton’s portfolio includes 23 brands, from the luxury Waldorf Astoria and Conrad Hotels and Resorts to mid-scale Tru by Hilton.
  • Hilton Honors members can earn and redeem points across all brands, providing flexibility and value for loyal guests.
  • American Express offers 3 personal credit cards and 1 business card, allowing you to earn Hilton Honors points directly.

As one of the largest hotel chains in the world, Hilton Worldwide has more than 7,500 properties in over 120 countries and territories. For those who travel, specifically those who redeem Hilton Honors points, there are so many options to choose from that it can be overwhelming.

To make things easier, we’re going to take a look at Hilton’s 23 different brands so that you can decide which one is right for you. The newest brands, Motto by Hilton, has opened its first micro hotel locations in the Hilton family, and Spark was just announced. Additionally, 2 new brands, Signia by Hilton and Tempo by Hilton, are on the horizon.

Hilton Brand Overview

Hilton has a massive portfolio of hotel brands that stretch across several tiers: luxury, upper upscale, upscale, upper midscale, midscale, and timeshare. Here’s a quick breakdown.

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Brand Name

Tier

Properties

Countries

Canopy by Hilton

Lifestyle

28

7

Conrad Hotels & Resorts

Luxury

39

21

Curio Collection by Hilton

Upper upscale

101

27

DoubleTree by Hilton

Upscale

620

49

Embassy Suites by Hilton

Upper upscale

259

5

Hampton by Hilton

Upper midscale

2,682

31

Hilton Club

Timeshare

Coming soon

Hilton Garden Inn

Upscale

906

50

Hilton Grand Vacations Club

Timeshare

56

6

Hilton Vacation Club

Timeshare

Coming soon

Hilton Hotels & Resorts

Upper upscale

584

93

Home2 Suites by Hilton

Upper midscale

478

2

Homewood Suites by Hilton

Upscale

 516

4

LivSmart Studios

Extended Stay

Coming soon

LXR Hotels & Resorts

Luxury

5

5

Motto by Hilton

Upper midscale

2

1

Signia by Hilton

Upscale

3

1

Small Luxury Hotels of the World (Partnership)

Upscale independent hotels

390

~90

Spark by Hilton

Premium economy

29

1

Tapestry Collection by Hilton

Upscale independent hotels

57

4

Tempo by Hilton

Upscale

Coming soon

Tru by Hilton

Midscale

192

2

Waldorf Astoria Hotels & Resorts

Luxury

34

15

With so many types of hotel properties, you’re bound to find one that fits your needs.

American Express Hilton Credit Cards

American Express is the exclusive credit card issuer for Hilton, offering 3 personal credit cards and 1 business credit card that earn Hilton Honors points directly.

LIMITED TIME OFFER
Hilton Honors American Express CardTerms Apply / Rates & Fees
Star rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating icon
U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

Complimentary Hilton Honors Silver status, plus great earnings at Hilton, U.S. gas stations, U.S. supermarkets, and U.S. restaurants!

Learn More(at Amex's secure site)

Apply With Confidence

Know if you're approved with no credit score impact

If you're approved and accept this Card, your credit score may be impacted.

Complimentary Hilton Honors Silver status, plus great earnings at Hilton, U.S. gas stations, U.S. supermarkets, and U.S. restaurants!
Earn 100,000 Hilton Honors Bonus Points after you spend $2,000 in purchases on the Card in the first 6 months of Card Membership. Offer ends 1/8/2025.
100,000 points
$500
$0
20.24%-29.24% Variable
Upgraded Points credit ranges are a variation of FICO®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.
Good to Excellent (670-850)
Why We Like This Card

You can’t beat a comfy king-sized bed and room service. For many travelers, it’s the hotel that really makes or breaks an experience. If you’re one of those people, you’ve probably stayed at a Hilton hotel.

Whether your visits are for work or pleasure, the Hilton brand has you covered with more than 6,200 locations in 100 counties and territories.

To enjoy a host of great benefits, you may want to apply for the Hilton Honors American Express Card.

Pros & Cons
Pros
  • 7x points per $1 on Hilton stays
  • 5x points per $1 at U.S. restaurants, at U.S. supermarkets, and at U.S. gas stations
  • 3x points per $1 on all other purchases
Cons
  • Not great for those who want multiple redemption options
  • Offers the least benefits of all Hilton cards
Card Highlights
  • Earn 100,000 Hilton Honors Bonus Points after you spend $2,000 in purchases on the Card in the first 6 months of Card Membership. Offer ends 1/8/2025.
  • Earn 7X Hilton Honors Bonus Points for each dollar of eligible purchases charged on your Card directly with hotels and resorts within the Hilton portfolio.
  • Earn 5X Points per dollar on purchases at U.S. restaurants, at U.S. supermarkets, and at U.S. gas stations.
  • Earn 3X Points for all other eligible purchases on your Card.
  • Enjoy complimentary Hilton Honors™ Silver status with your Card. Plus, spend $20,000 on eligible purchases on your Card in a calendar year and you can earn an upgrade to Hilton Honors™ Gold status through the end of the next calendar year.
  • No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
  • No Annual Fee.
  • Terms Apply.
Financial Snapshot
  • APR: 20.24%-29.24% Variable
  • Foreign Transaction Fees: None
Rewards Center

Hilton Honors Loyalty Program

LIMITED TIME OFFER
Hilton Honors American Express Surpass® CardTerms Apply / Rates & Fees
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U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

An excellent high-earning Hilton credit card that comes with perks like Hilton Honors Gold status and up to $200 in Hilton credits every year.

Learn More(at Amex's secure site)

Apply With Confidence

Know if you're approved with no credit score impact

If you're approved and accept this Card, your credit score may be impacted.

An excellent high-earning Hilton credit card that comes with perks like Hilton Honors Gold status and up to $200 in Hilton credits every year.
Earn 165,000 Hilton Honors Bonus Points after you spend $3,000 in purchases on the Hilton Honors American Express Surpass® Card in your first 6 months of Card Membership. Offer ends 1/8/2025.
165,000 points
$825
$150
20.24%-29.24% Variable
Upgraded Points credit ranges are a variation of FICO®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.
Good to Excellent (670-850)
Why We Like This Card

If you’re someone who loves traveling and loves staying in Hilton hotels, adding a co-branded Hilton hotel card to your wallet is almost a no-brainer. From automatic Hilton elite status to up to $200 in Hilton credits every year, the Hilton Honors American Express Surpass® Card can be a great fit for Hilton loyalists looking to up their travel game.

Pros & Cons
Pros
  • 12x points per $1 at Hilton hotels
  • 6x points per $1 at U.S. supermarkets, U.S. gas stations, and U.S. restaurants
  • 4x points per $1 at U.S. online retail purchases
Cons
Card Highlights
  • Earn 165,000 Hilton Honors Bonus Points after you spend $3,000 in purchases on the Hilton Honors American Express Surpass® Card in your first 6 months of Card Membership. Offer ends 1/8/2025.
  • Get up to $200 back each year on eligible Hilton purchases after you use your Hilton Honors American Express Surpass® Card.
  • Earn 12X Hilton Honors Bonus Points for each dollar of eligible purchases charged on your Card directly with a hotel or resort within the Hilton portfolio.
  • Earn 6X Points for each dollar of purchases on your Card at U.S. restaurants, at U.S. supermarkets, and at U.S. gas stations.
  • Earn 4X Points for each dollar on U.S. Online Retail Purchases.
  • Earn 3X Points for all other eligible purchases on your Card.
  • Earn a Free Night Reward from Hilton Honors after you spend $15,000 on eligible purchases on your Card in a calendar year.
  • Enjoy complimentary Hilton Honors ™ Gold Status with your Hilton Honors American Express Surpass® Card.
  • Spend $40,000 on eligible purchases on your Card in a calendar year and you can earn Hilton Honors™ Diamond Status through the end of the next calendar year.
  • Enjoy complimentary National Car Rental® Emerald Club Executive® status. Enrollment in the complimentary Emerald Club® program is required. Terms apply.
  • No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
  • $150 annual fee.
  • Terms Apply.
Financial Snapshot
  • APR: 20.24%-29.24% Variable
  • Foreign Transaction Fees: None
Rewards Center

Hilton Honors

Hilton Honors American Express Aspire CardTerms Apply / Rates & Fees
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U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

Automatic Hilton Diamond status, an annual free night, and a travel and resort credit make this the perfect card for those who stay in Hilton hotels.

All information about Hilton Honors American Express Aspire Card has been collected independently by Upgraded Points.

Apply With Confidence

Know if you're approved with no credit score impact

If you're approved and accept this Card, your credit score may be impacted.

Automatic Hilton Diamond status, an annual free night, and a travel and resort credit make this the perfect card for those who stay in Hilton hotels.
Earn 175,000 Hilton Honors Bonus Points after you spend $6,000 in purchases on the Card within your first 6 months of Card Membership
175,000 points
$875
$550
20.99% - 29.99% Variable
Upgraded Points credit ranges are a variation of FICO®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.
Good to Excellent (670-850)
Why We Like This Card

The information regarding the Hilton Honors American Express Aspire Card was independently collected by Upgraded Points and not provided nor reviewed by the issuer.


Paying hundreds of dollars for an annual fee on a co-branded hotel card might seem ridiculous, but you should know that the Hilton Honors American Express Aspire Card is much more than your run-of-the-mill hotel credit card.

The Hilton Aspire card is not only a phenomenal card for Hilton Honors loyalists, but even those who visit Hilton hotels just a few times a year can still get excellent value out of all the benefits that are packed into this card.

So let’s have a look at what makes the card so valuable to travelers.

Pros & Cons
Pros
  • 14x points per $1 on Hilton purchases
  • 7x points per $1 on select travel and at U.S. restaurants
  • 3x points per $1 on all other eligible purchases
Cons
    • High annual fee of $550
Card Highlights
  • Earn 175,000 Hilton Honors Bonus Points after you spend $6,000 in purchases on the Card within your first 6 months of Card Membership
  • Earn 14x Hilton Honors Bonus Points when you make eligible purchases on your card at participating hotels or resorts within the Hilton portfolio
  • Earn 7x Hilton Honors Bonus Points for eligible travel purchases: on flights booked directly with airlines or AmexTravel.com and on car rentals booked directly from select car rental companies
  • Earn 7x Hilton Honors Bonus Points on dining at U.S. restaurants, including takeout and delivery
  • Earn 3x Hilton Honors Bonus Points for other eligible purchases on your card
  • Enjoy up to $400 in Hilton Resort Credits (up to $200 in statement credits semi-annually) on your card each anniversary year when you stay at participating resorts within the Hilton portfolio
  • Enjoy complimentary Diamond status
  • $550 annual fee
Financial Snapshot
  • APR: 20.99% - 29.99% Variable
  • Foreign Transaction Fees: None
LIMITED TIME OFFER
The Hilton Honors American Express Business CardTerms Apply / Rates & Fees
Star rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating icon
U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

An excellent option for business owners and business travelers who stay at Hilton properties often and want perks like Hilton Honors elite status.

Learn More(at Amex's secure site)
An excellent option for business owners and business travelers who stay at Hilton properties often and want perks like Hilton Honors elite status.

Limited Time Offer: Earn 175,000 Hilton Honors Bonus Points after you spend $8,000 on purchases within the first 6 months of Card Membership. Offer ends 1/8/2025.

175,000 points
$875
$195
20.24% - 29.24% Variable
Upgraded Points credit ranges are a variation of FICO®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.
Good to Excellent (670-850)
Why We Like This Card

For frequent business travelers who regularly stay in Hilton hotels, The Hilton Honors American Express Business Card is a great option.

Not only will the card help you earn more points on all of your Hilton stays, but you’ll also receive automatic elite status and travel protections.

Here’s a detailed look at all the benefits this card offers so that you can determine if it’s a good fit for you.

Pros & Cons
Pros
  • Earn 12x points per $1 on eligible Hilton purchases
  • Earn 5x points on other purchases made for the first $100,000 in purchases each calendar year, 3x points thereafter.
  • Complimentary Hilton Honors Gold status, and the ability to spend your way to Diamond status
Cons
Card Highlights
  • Limited Time Offer: Earn 175,000 Hilton Honors Bonus Points after you spend $8,000 in purchases on the Hilton Honors Business Card within the first six months of Card Membership. Offer Ends 1/8/2025.
  • Earn 12X Hilton Honors Bonus Points on eligible Hilton purchases.
  • Earn 5X Hilton Honors Bonus Points on other purchases made using the Hilton Honors Business Card on the first $100,000 in purchases each calendar year, 3X points thereafter.
  • Get up to $60 in statement credits each quarter for purchases made directly with a property in the Hilton portfolio on your Hilton Honors American Express Business Card.
  • Enjoy complimentary Hilton Honors™ Gold Status with your Hilton Honors Business Card. With Hilton Honors Gold status, you can enjoy benefits at hotels and resorts within the Hilton Portfolio. As a Gold member, earn an 80% Bonus on all Base Points you earn on every stay getting you to free nights faster.
  • You may receive an upgrade to Hilton Honors Diamond status through the end of the calendar year if the total eligible purchases on your Card Account during a calendar year reach $40,000 or more.
  • As a Hilton Honors American Express Business Card Member, you can enroll to receive complimentary National Car Rental® Emerald Club Executive® status through the link on your American Express online account. After you’re enrolled, you can reserve a rental car by calling National Car Rental directly, using your travel service, or by booking online or through the National Car Rental mobile app. Terms apply.
  • Terms apply.
Financial Snapshot
  • APR: 20.24% - 29.24% Variable
  • Foreign Transaction Fees: None
Rewards Center

Hilton Honors loyalty program

Not only can you earn a ton of Hilton Honors points when you use one of these cards at Hilton properties, but you have several useful bonus categories that can really boost your earning.

You automatically receive Gold status when you have the Hilton Honors American Express Surpass® Card. One of the best parts about Gold status is that you’ll get free breakfast every morning during your stay and space-available upgrades to nicer rooms. You also get your fifth night free on award stays of 5 nights or more.

The Hilton Honors American Express Card provides Silver status to the cardholder. Like Gold status, Silver status provides the fifth-night free benefit on award stays.

Hot Tip: Check out our comparison of the benefits and perks of each Hilton Honors credit card for more details.

Hilton Honors Loyalty Program

The Hilton Honors loyalty program no longer uses award charts like other major hotel loyalty programs, such as World of Hyatt and Marriott Bonvoy.

Prices fluctuate by season and occupancy, with maximum standard award prices supposed to be set at 120,000 points per night. We have just seen 2 properties pricing at 120,000 to 150,000 points per night for standard awards: Waldorf Astoria Maldives Ithaafushi and Waldorf Astoria Los Cabos Pedregal.

Waldorf Astoria Maldives
Ultra-opulent hotels like the Waldorf Astoria Maldives Ithaafushi can be booked for 120,000 Hilton Honors points per night. Image Credit: Hilton

Hilton has provided an online tool that allows you to see the minimum and maximum number of Hilton Honors points an award stay can cost at each property around the world. You can expect Hilton to charge the maximum during its respective busy seasons or whenever prices are higher for paid stays.

When standard awards are not available, premium awards are priced according to the cash price of rooms and can cost hundreds of thousands of points per night.

23 Hilton Hotel Brands

With 23 hotel brands, it’s no surprise that Hilton has a massive global footprint. However, each Hilton brand seeks to offer a distinct experience to fit the different desires of travelers.

Let’s take a look at what you can expect when staying at each brand.

1. Canopy by Hilton

Canopy by Hilton Reykjavik City Centre
Get a feel for the neighborhood during your stay at the Canopy by Hilton Reykjavik City Centre. Image Credit: Hilton

The first Canopy by Hilton was opened in Reykjavik, Iceland in mid-2016. There are now 12 more Canopy locations with a bunch more scheduled to open in 2021 and beyond.

These upscale properties are being designed to blend into their local neighborhoods with food and drink to match. We look forward to seeing more of these properties open down the road.

2. Conrad Hotels & Resorts

Conrad Bali
Enjoy a luxury stay at the Conrad Bali where you can relax in style. Image Credit: Hilton

Conrad Hotels & Resorts is another luxury brand offered by Hilton. While Hilton’s Waldorf Astoria brand is known for its traditional luxury experience, its Conrad properties are a more modern take on luxury.

There are only 39 Conrad properties. While they don’t have the same name recognition as the Waldorf Astoria, they offer some fantastic luxury options.

If you’re looking for an amazing place to stay in Bali, Indonesia, Conrad Bali is a beautiful place to relax. Stays can be booked for 60,000 Hilton Honors points per night.

3. Curio Collection by Hilton

LondonHouse Chicago, Curio Collection by Hilton
After a fun day in Chicago, check out the bar at the LondonHouse Chicago, Curio Collection by Hilton. Image Credit: Hilton

Curio Collection by Hilton is another of Hilton’s upper-upscale brands. These properties provide a boutique hotel experience with the benefit of Hilton’s broader platform.

Hilton describes Curio Collection by Hilton as “for travelers who seek local discovery and one-of-a-kind experiences.”

4. DoubleTree by Hilton

DoubleTree by Hilton Allergy friendly soft chocolate chip cookie Team Member Handing Cookie to Guest 2
DoubleTree even has allergy-friendly cookies! Image Credit: Hilton

DoubleTree by Hilton is classified as an upscale hotel and is marketed to both business travelers and those looking for a place to stay on vacation. There are 620 DoubleTree by Hilton properties across the globe, giving you plenty of opportunities to try one.

It is known for the famous warm chocolate chip cookies (now available in an allergy-free version) that guests receive at check-in. These cookies are amazing, but don’t take our word for it … book a stay and try one yourself!

5. Embassy Suites by Hilton

Embassy Suites by Hilton Chicago Magnificent Mile
For a family vacation to Chicago, check out the Embassy Suites by Hilton Chicago Magnificent Mile. Image Credit: Hilton

If you want a guaranteed suite with space to stretch out while on vacation, Embassy Suites by Hilton is a solid choice. There are 259 of these upper-upscale properties across the U.S., Canada, and Latin America.

Every Embassy Suites by Hilton provides a complimentary made-to-order breakfast. In the evenings, you can enjoy a complimentary happy hour with food and drinks.

With so much space in each of these suites, these hotel properties are great for family vacations.

6. Hilton Club – Coming Soon

7. Hampton by Hilton

Hampton by Hilton Bar Harbor
See the sunrise from the Hampton by Hilton Bar Harbor. Image Credit: Hilton

Hilton classifies Hampton by Hilton as an upper-midscale brand. With over 2,682 locations, Hampton by Hilton not only has accessible prices but is available in many cities you might visit. This brand also includes Hampton Inn & Suites hotels if you want to book a suite for your stay.

While not made-to-order, each property does provide a complimentary hot breakfast. Additionally, you will have access to complimentary Wi-Fi.

Thanks to its amazing views, the Hampton by Hilton Bar Harbor in Bar Harbor, Maine is a very popular Hampton property.

8. Hilton Garden Inn

Hilton Garden Inn Vienna South
If you need a hotel in Vienna, Austria, the Hilton Garden Inn Vienna South can be a great deal. Image Credit: Hilton

Hilton Garden Inn is a massive brand with 906 hotel properties across the globe. Hilton says this brand “strives to ensure today’s busy travelers have what they need to be productive on the road.”

Hilton promotes its made-to-order breakfast and fitness centers in addition to business centers that are open 24 hours a day, 7 days a week. Hilton Garden Inn also offers handcrafted cocktails, shareable small plates, as well as flexible meeting space, wireless printing, and free Wi-Fi.

Hilton Garden Inn is perhaps the most well-recognized leader in combining budget-friendly accommodations with a reliable brand and an emphasis on tasty food.

9. Hilton Grand Vacations Club

Hilton Grand Vacations
Hilton Grand Vacations is Hilton’s timeshare arm. Ocean Tower by Hilton Grand Vacations. Image Credit: Hilton

Hilton Grand Vacations is Hilton’s timeshare brand. There are 56 locations that timeshare members can use. Members can use ClubPoints or Hilton Honors points to book stays.

For those earning Hilton Honors points or other hotel points, timeshares don’t usually make much sense as they require a significant cash investment with a very limited number of destination options.

10. Hilton Vacation Club – Coming Soon

11. Hilton Hotels & Resorts

Hilton Seychelles Labriz Resort & Spa
The Seychelles is a dream destination, and the Hilton Seychelles Labriz Resort & Spa is the perfect place to stay. Image Credit: Hilton

Hilton is one of the most (if not the most) well-known hotel brands in the world, and Hilton Hotels & Resorts is the flagship brand with good reason. This is an upper upscale brand that makes up more than 20% of Hilton’s hotel rooms across the world.

These full-service properties include restaurants, event spaces, swimming pools, and more.

Hot Tip: A few Hilton Hotels & Resorts properties are included in our list of best Hilton redemptions.

12. Home2 Suites by Hilton

Home2 Suites by Hilton Eugene Downtown University Area
Stay at the Home2 Suites by Hilton Eugene Downtown University Area while you visit Eugene, Oregon. Image Credit: Hilton

Home2 Suites by Hilton is basically the midscale version of the upscale Homewood Suites by Hilton. It is designed for the cost-conscious extended-stay traveler. This brand has grown to 478 properties.

Home2 Suites by Hilton “offers complimentary continental breakfast, integrated laundry and exercise facility, recycling and sustainability initiatives, and a pet-friendly policy.”

Hot Tip: Traveling with Fido? You’ll be pleased to know that many Hilton brands are pet-friendly.

13. Homewood Suites by Hilton

Homewood Suites by Hilton Fort Collins
Enjoy a long vacation in Fort Collins, Colorado at the Homewood Suites By Hilton Fort Collins. Image Credit: Hilton

Homewood Suites by Hilton is an upscale hotel brand designed for travelers on long business trips or extended vacations. Rooms are designed to feel residential with a full-size fridge, kitchen, bedroom, and living room area.

Each of the 516 Homewood Suites by Hilton properties attempts to create a home-like atmosphere.

14. LivSmart Studios – Coming Soon

15. LXR Hotels & Resorts

Biltmore Mayfair LXR London
The Biltmore Mayfair, LXR Hotels & Resorts is a top-notch 5-star hotel located in London’s prestigious Grosvenor Square. Image Credit: Hilton

LXR Hotels & Resorts is an upper upscale collection of independent hotels that are now under the Hilton Brands portfolio.

There are 5 locations in total:

  1. The Biltmore, Mayfair — London, England
  2. Habtoor Palace Dubai — Dubai, U.A.E.
  3. Oceana — Santa Monica, California
  4. Susona Bodrum — Bodrum, Turkey
  5. Zemi Beach House — Anguilla

16. Motto by Hilton

Motto by Hilton
Motto draws inspiration from the hostel concept. Image Credit: Hilton

Motto is a new format, micro-hotel in urban locations. The first property, Motto by Hilton Washington, D.C. City Center opened in mid-2020, and the second property, Motto Philadelphia Rittenhouse Square, joined shortly after.

Motto by Hilton is designed to be smaller and has a more efficient footprint, complete with state-of-the-art connectivity. Uniquely, there are common areas for casual mingling, known as Motto Commons.

17. Signia by Hilton

Signia by Hilton
Signia is Hilton’s full-service brand emphasizing meetings and events. Signia by Hilton Indianapolis. Image Credit: Hilton

Signia by Hilton is a new full-service brand announced in February 2019. It will focus on hosting large meetings and events.

The Signia by Hilton brand has an emphasis on large, open, grand spaces meant to nullify bumping shoulders with others during large events, conferences, and meetings. Signia by Hilton features ultra-modern furnishings, destination-based dining, innovative technology, and premium wellness amenities.

Classified as upper upscale, Signia by Hilton’s selected competitors are Fairmont, Grand Hyatt, and JW Marriott.

Hot Tip: Did you know that you can earn lots of Hilton points by booking events and meetings? Signia by Hilton is a perfect brand for racking up Hilton points!

18. Small Luxury Hotels of the World (SLH) Partnership

Le Grand Bellevue
Small Luxury Hotels of the World partners with some of the most exclusive luxury properties, like Le Grand Bellevue in Switzerland. Image Credit: Le Grand Bellevue

Hilton has a marketing partnership with Small Luxury Hotels of the World, often abbreviated as SLH. This partnership gives Hilton Honors members access to many (but not all) of SLH’s properties.

SLH consists of over 590 properties across 90 countries, though it doesn’t manage any of them. You can earn and redeem points at around 400 participating SLH hotels, as well as enjoy awesome benefits like:

  • Complimentary Wi-Fi
  • Daily complimentary continental breakfast
  • Room upgrade (1 category at check-in, if available)
  • Early check-in (12 p.m., based upon availability at check-in)
  • Late checkout (2 p.m., based upon availability at check-in)

Unlike SLH’s previous partnership with Hyatt, Hilton Honors elite members will be able to enjoy benefits at SLH properties.

Notable properties include Topping Rose House in The Hamptons, Calala Island in Nicaragua, and more.

19. Spark by Hilton – Coming Soon

Spark by Hilton guest room
A Spark by Hilton guest room. Image Credit: Hilton

Spark is a new budget-friendly brand from Hilton that’s set to debut by the end of 2023. Designed to be fun, simple, and reliable, Spark is categorized as a premium economy brand. Bright and cheerful accent colors will aim to bring a warm welcome to guests, while convenient amenities like a multi-purpose work area and mini-fridge will be central in the guest rooms. A complimentary breakfast, including a bagel bar, will also be served at Spark hotel locations.

20. Tapestry Collection by Hilton

Fort Sutter Hotel Sacramento Tapestry Collection
Tapestry Collection by Hilton is a rapidly expanding brand across the U.S. Fort Sutter Hotel. Image Credit: Hilton

Tapestry Collection by Hilton is an upscale brand of independent hotels that seeks to create a unique experience at each property. There are now 57 Tapestry Collection by Hilton locations.

Each Tapestry Collection by Hilton property has a unique personality, with a huge focus on experiential, upscale authenticity.

21. Tempo by Hilton

Tempo by Hilton
Tempo is focused on technology and wellness. Image Credit: Hilton

Tempo by Hilton is Hilton’s newest brand. It emphasizes stylish and wellness-focused business accommodations.

It was created to appeal to those fast-moving business travelers to “enjoy elevated amenities and inspiring spaces, from wake-up to wind-down. Find your focus at the Coffee Fuel Bar or power down with mindfulness rituals from Thrive Global. No matter how you travel, Tempo by Hilton is designed to keep up with your pace.”

The new brand will feature elevated rooms, stylish spaces, local and inspired menus, and tools to fire up and wind down your day.

22. Tru by Hilton

Tru by Hilton
Tru by Hilton is a midscale brand for budget-conscious travelers. Image Credit: Hilton

Tru by Hilton has grown quickly to 116 properties in the U.S. and Canada. This is a hotel brand attempting to capture the cost-conscious, millennial market.

Hilton says that “by focusing on the brand’s 3 key tenets of simplified, spirited, and grounded in value, every detail of the property is crafted for operational efficiency and to drive increased guest satisfaction — from the activated, open lobby to the efficiently designed bedrooms.”

23. Waldorf Astoria Hotels & Resorts

Waldorf Astoria Park City
The Waldorf Astoria Park City is an amazing luxury property. Image Credit: Hilton

Hilton describes Waldorf Astoria Hotels & Resorts as “inspirational environments and personalized attention that are the source of unforgettable moments.” It’s no wonder that these famous properties are known throughout the world for providing a luxury experience from start to finish.

This luxury brand has approximately 34 properties scattered across the globe. These properties are highly sought-after by those who want to relax at a spa, enjoy world-class restaurants, and have access to amazing concierge services.

Stays at a Waldorf Astoria property typically cost 80,000 to 150,000 Hilton Honors points per night for standard room awards. Ultimately, Waldorf Astoria properties in international cities like Panama and Chengdu often fetch cheaper points prices — think 35,000 to 50,000 points per night.

In contrast, the ultra-luxe Waldorf Astoria Maldives Ithaafushi costs 120,000 tp 150,000 Hilton Honors points per night for a standard room.

Bottom Line: Waldorf Astoria is the flagship brand of Hilton for luxury travelers. Half of our best Hilton luxury hotels to book with points are Waldorf Astoria properties!

Final Thoughts

With so many properties, Hilton Worldwide is a popular choice for travelers. For those with Gold or Diamond status, the perk of free breakfast helps Hilton build a loyal following and makes traveling just that little bit easier for loyal Hilton Honors members.

The toughest part about Hilton is the number of Hilton Honors points that can be required to book luxury and upper-upscale properties. Even some of the mid-scale properties can cost quite a few points when booked during a busy season or near a popular event!

With that being said, some of Hilton’s high-end properties are spectacular. The Conrad Koh Samui, Hilton Moorea Lagoon Resort & Spa, and Conrad Bali are fantastic properties that can be booked with Hilton Honors points, and there are many more great properties from which to choose.

Fortunately, the co-branded Hilton Honors credit cards provided by American Express can help you earn points extremely quickly. If you have paid Hilton stays in the future, you’ll earn tons of points by using your Hilton credit card. Thanks to solid bonus categories, you can also earn plenty of points on your daily spending.

All in all, Hilton Honors is not a perfect program. The variable award pricing is very concerning since there’s nothing to stop Hilton from pricing all awards at the maximum rate all the time. However, there are some great properties to try — so don’t write off Hilton Honors points too quickly!

The information regarding the Hilton Honors American Express Aspire Card was independently collected by Upgraded Points and not provided nor reviewed by the issuer.

For rates and fees of the Hilton Honors American Express Card, click here.
For rates and fees for The Hilton Honors American Express Surpass® Card, click here.
For rates and fees of The Hilton Honors American Express Business Card, click here.

Frequently Asked Questions

What hotels are part of Hilton?

There are 19 brands under the Hilton umbrella: Canopy by Hilton, Conrad Hotels & Resorts, Curio Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hampton by Hilton, Hilton Garden Inn, Hilton Grand Vacations, Hilton Hotels & Resorts, Home2 Suites by Hilton, Homewood Suites by Hilton, LXR Hotels & Resorts, Motto by Hilton, Signia by Hilton, Spark by Hilton, Tapestry Collection by Hilton, Tempo by Hilton, Tru by Hilton, and Waldorf Astoria Hotels & Resorts.

How many Hilton Honors points do you need for a reward stay?

The number of Hilton Honors points required for a reward stay varies by property and is based on the cost of a room at the time of booking.

What credit cards earn Hilton Honors points?

American Express offers 3 personal and 1 business co-branded Hilton Honors cards. You can also earn Membership Rewards that can be transferred to Hilton.

What is Hilton's luxury brand?

Hilton has 3 luxury brands: Conrad Hotels & Resorts, LXR Hotels & Resorts, and Waldorf Astoria Hotels & Resorts.

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About Stephen Au

Stephen is an established voice in the credit card space, with over 70 to his name. His work has been in publications like The Washington Post, and his Au Points and Awards Consulting Services is used by hundreds of clients.

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