14 Hilton Brands: Read This Before Booking Your Next Hotel Stay

Hilton Seychelles Labriz Resort & Spa View

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As one of the largest hotel chains in the world, Hilton Worldwide has more 4,900 properties and over 750,000 rooms worldwide. Operating in 104 countries and territories, Hilton Worldwide is already working on 300,000 more rooms.

For those who travel, specifically those who redeem Hilton Honors points, there are so many options to choose from that it can be overwhelming.

To make things easier, we’re going to take a look at Hilton’s 14 different brands so you can decide which one is right for you.

Hilton Overview

Hilton has a massive portfolio of hotel brands that stretch across several tiers: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Timeshare. Here’s a quick breakdown.

Brand NameTierPropertiesCountries
Hilton Hotels & ResortsUpper Upscale57085
Waldorf Astoria Hotels & ResortsLuxury2612
Conrad Hotels & ResortsLuxury2222
Canopy by HiltonLifestyle11
Curio—A Collection by HiltonUpper Upscale317
DoubleTree by HiltonUpscale49441
Tapestry Collection by HiltonUpscale00
Embassy Suites by HiltonUpper Upscale2326
Hilton Garden InnUpscale71733
Hampton by HiltonUpper Midscale2,22119
Tru by HiltonMidscale41
Homewood Suites by HiltonUpscale 4183
Home2 Suites by HiltonUpper Midscale 1292
Hilton Grand VacationsTimeshare 473

With so many types of hotel properties, you’re bound to find one that fits your needs!

American Express Hilton Credit Cards

Until mid-2017, Hilton had co-branded credit card partnerships with American Express and Citi. They then agreed to an exclusive deal with American Express starting in 2018, but Citi chose to discontinue applications immediately.

That leaves 2 co-branded American Express cards that can help you earn Hilton Honors points directly.

Not only can you earn a ton of Hilton points when you use one of these cards at Hilton properties, but you have several useful bonus categories that can really boost your earning.

You automatically receive Gold status when you have the Hilton Honors American Express Ascend Card. One of the best parts about Gold status is that you’ll get free breakfast every morning during your stay and space-available upgrades to nicer rooms. You also get your 5th night free on award stays of 5 nights or more.

The Hilton Honors American Express Card provides Silver status to the cardholder. Like Gold status, Silver status provides the 5th night free benefit on award stays.

Hot Tip: Check out our comparison of the benefits and perks of each Hilton Honors credit card for more details.

Hilton Honors Loyalty Program

In 2017, the Hilton Honors loyalty program was reconfigured; it no longer uses award charts like other major hotel loyalty programs such as World of Hyatt and Marriott Rewards.

While this change is unnerving as it makes it easier for Hilton Honors to devalue their points and make award stays unreachable, that has not happened so far.

Hilton Honors Max Award Price
Use Hilton’s online tool to see the maximum award cost. However, try not to book when award prices are at their highest.

Hilton has provided an online tool that allows you to see the maximum number of Hilton points an award stay can cost at each property around the world. You can expect Hilton to charge the maximum during their respective busy seasons or whenever prices are higher for paid stays.

Currently, the lowest award level for each hotel is the same as when Hilton had an award chart. Hopefully that remains the case!

14 Hilton Brands

With 14 hotel brands, it’s no surprise that Hilton has a massive global footprint. However, each Hilton brand seeks to offer a distinct experience to fit the different desires of travelers.

Let’s take a look at what you can expect when staying at each brand.

1. Hilton Hotels & Resorts

Hilton Seychelles Labriz Resort & Spa
The Seychelles is a dream destination, and the Hilton Seychelles Labriz Resort & Spa is the perfect place to stay. Image courtesy of Hilton.

Hilton is one of the most (if not the most) well-known hotel brand in the world, and Hilton Hotels & Resorts is the flagship brand with good reason. This is an upper upscale brand that has 570 properties across the world.

These full-service properties include restaurants, event spaces, swimming pools, and more. Unsurprisingly, a number of these hotels cost up to 80,000 Hilton points per night at properties such as the Hilton Seychelles Labriz Resort & Spa.

Hot Tip: A few Hilton Hotels & Resorts properties are included in our list of best Hilton redemptions.

2. Waldorf Astoria Hotels & Resorts

Waldorf Astoria Park City
The Waldorf Astoria Park City is an amazing luxury property. Image courtesy of Hilton.

Hilton describes Waldorf Astoria Hotels & Resorts as “inspirational environments and personalized attention that are the source of unforgettable moments.” It’s no wonder these famous properties are known throughout the world for providing a luxury experience from start to finish.

This luxury brand has 26 properties scattered across the globe. These properties are highly sought-after by those who want to relax at a spa, enjoy world-class restaurants, and have access to amazing concierge services.

Stays at a Waldorf Astoria property like the Waldorf Astoria Park City in Utah can cost up to 80,000 Hilton points per night. In Hawaii, the Grand Wailea Waldorf Astoria Resort can cost up to 95,000 points per night.

3. Conrad Hotels & Resorts

Conrad Bali
Enjoy a luxury stay at the Conrad Bali where you can relax in style. Image courtesy of Hilton.

Conrad Hotels & Resorts is another luxury brand offered by Hilton. While Hilton’s Waldorf Astoria brand is known for its traditional luxury experience, their Conrad properties are a more modern take on Luxury.

There are only 23 Conrad properties. While they don’t have the same name recognition as the Waldorf Astoria, they offer some fantastic luxury options.

If you’re looking for an amazing place to stay in Bali, Indonesia, the Conrad Bali is a beautiful place to relax. Stays can be booked for a maximum of 60,000 Hilton points per night.

4. Canopy by Hilton

Canopy by Hilton Reykjavik City Centre
Get a feel for the neighborhood during your stay at the Canopy by Hilton Reykjavik City Centre. Image courtesy of Hilton.

The first Canopy by Hilton was opened in Reykjavik, Iceland in mid-2016, and Hilton has 35 more properties in the works as of early 2017.

These upscale properties are being designed to blend into their local neighborhoods with food and drink to match. We look forward to seeing more of these properties open down the road.

The maximum price to book the Canopy by Hilton Reykjavik City Centre is 70,000 Hilton points per night.

5. Curio—A Collection by Hilton

LondonHouse Chicago, Curio Collection by Hilton
After a fun day in Chicago, check out the bar at the LondonHouse Chicago, Curio Collection by Hilton. Image courtesy of Hilton.

Curio—A Collection by Hilton is another of Hilton’s upper upscale brands. These properties provide a boutique hotel experience with the benefit of Hilton’s broader platform.

Hilton describes Curio—A Collection by Hilton as “for travelers who seek local discovery and one-of-a-kind experiences.”

The LondonHouse Chicago, Curio Collection by Hilton costs up to a maximum of 70,000 Hilton points per night.

6. DoubleTree by Hilton

Arctic Club Seattle - a DoubleTree by Hilton Hotel
Enjoy the great atmosphere of the Arctic Club Seattle, a DoubleTree by Hilton Hotel. Image courtesy of Hilton.

DoubleTree by Hilton is classified as an upscale hotel and is marketed to both business travelers and those looking for a place to stay on vacation. There are 494 DoubleTree properties across the globe, giving you plenty of opportunities try one.

They are known for their famous warm chocolate chip cookies that guests receive at check-in. These cookies are amazing, but don’t take our word for it…book a stay and try one yourself!

The Arctic Club Seattle is a fantastic DoubleTree property that costs up to 70,000 Hilton points per night.

7. Tapestry Collection by Hilton

The Tapestry Collection by Hilton is the newest addition to the Hilton Worldwide collection. It’s an upscale brand that seeks to create a unique experience at each property. As of early 2017, Hilton has 7 Tapestry Collection by Hilton properties in the works with the first expected to open in 2017.

As an upscale property, we expect award prices to be similar to those of Canopy by Hilton and DoubleTree by Hilton.

8. Embassy Suites by Hilton

Embassy Suites by Hilton Chicago Magnificent Mile
For a family vacation to Chicago, check out the Embassy Suites by Hilton Chicago Magnificent Mile. Image courtesy of Hilton.

If you want a guaranteed suite with space to stretch out while on vacation, Embassy Suites by Hilton is a solid choice. There are 232 of these upper upscale properties across the United States, Canada, and Latin America.

Every Embassy Suites by Hilton provides complimentary breakfast that is made-to-order. In the evenings, you can enjoy a complimentary happy hour with food and drinks.

With so much space in each of these suites, these hotel properties are great for family vacations. The next time you are in Chicago, check out the Embassy Suites by Hilton Chicago Magnificent Mile, which can be booked for up to 60,000 Hilton points per night.

9. Hilton Garden Inn

Hilton Garden Inn Vienna South
If you need a hotel in Vienna, Austria, the Hilton Garden Inn Vienna South can be a great deal. Image courtesy of Hilton.

Hilton Garden Inn is a massive brand with 717 hotel properties across the globe. Hilton says this brand “strives to ensure today’s busy travelers have what they need to be productive on the road.” Hilton promotes their made-to-order breakfast and fitness centers in addition to business centers that are open 24 hours a day, 7 days a week.

A great Hilton Garden Inn property to try is the Hilton Garden Inn Vienna South at no more than 10,000 Hilton points per night.

10. Hampton by Hilton

Hampton by Hilton Bar Harbor
See the sun rise from the Hampton by Hilton Bar Harbor. Image courtesy of Hilton.

Hilton classifies Hampton by Hilton as an upper midscale brand. With over 2,200 locations, Hampton by Hilton not only has accessible prices, but is available in many cities you might visit. This brand also includes Hampton Inn & Suites hotels if you want to book a suite for your stay.

While not made-to-order, each property does provide a complimentary hot breakfast. Additionally, you will have access to complimentary Wi-Fi.

Thanks to its amazing views, the Hampton by Hilton Bar Harbor in Bar Harbor, Maine is a very popular Hampton property. Award rates for this property can be as high as 80,000 Hilton points per night.

11. Tru by Hilton

As of mid-2017, there are only 4 Tru by Hilton properties operating. However, Hilton is working on bringing more than 380 new Tru by Hilton hotels online.

Hilton says that “by focusing on the brand’s three key tenets of simplified, spirited and grounded in value, every detail of the property is crafted for operational efficiency and to drive increased guest satisfaction—from the activated, open lobby to the efficiently designed bedrooms.”

This is a hotel brand attempting to capture the cost-conscious, millennial market. If you visit Cheyenne, Wyoming, you can book a stay at the Tru by Hilton Cheyenne for up to 40,000 Hilton points per night.

12. Homewood Suites by Hilton

Homewood Suites By Hilton Fort Collins
Enjoy a long vacation in Fort Collins, Colorado at the Homewood Suites By Hilton Fort Collins. Image courtesy of Hilton.

Homewood Suites by Hilton is an upscale hotel brand designed for travelers on long business trips or extended vacations. Rooms are designed to feel residential with a full-size fridge, kitchen, bedroom, and living room area.

Each of the 418 Homewood Suites by Hilton properties attempts to create a home-like atmosphere. The Homewood Suites By Hilton Fort Collins can be booked for a maximum of 30,000 Hilton points per night.

13. Home2 Suites by Hilton

Home2 Suites by Hilton Eugene Downtown University Area
Stay at the Home2 Suites by Hilton Eugene Downtown University Area while you visit Eugene, Oregon. Image courtesy of Hilton.

Home2 Suites by Hilton is basically the midscale version of the upscale Homewood Suites by Hilton. It is designed for the cost-conscious extended-stay traveler. This brand has grown to 129 properties with over 450 more in the pipeline.

Home2 Suites by Hilton “offers complimentary continental breakfast, integrated laundry and exercise facility, recycling and sustainability initiatives and a pet-friendly policy.”

The Home2 Suites by Hilton Eugene Downtown University Area in Eugene, Oregon can be booked for a maximum of 40,000 Hilton points per night.

14. Hilton Grand Vacations

Hilton Grand Vacations is Hilton’s timeshare brand. There are 47 locations that timeshare members can use. Members can use ClubPoints or Hilton Honors points to book stays.

For those earning Hilton points or other hotel points, timeshares don’t usually make much sense as they require a significant cash investment with a very limited number of destination options.

Final Thoughts

With so many properties, Hilton Worldwide is a very popular choice for travelers. For those with Gold or Diamond status, the perk of free breakfast helps Hilton build a loyal following and makes traveling just that little bit easier for loyal Hilton Honors members.

The toughest part about Hilton is the number of Hilton points that can be required to book luxury and upper upscale properties. Even some of the mid-scale properties can cost quite a few points if it’s during a busy season or near a popular event!

With that being said, some of Hilton’s high-end properties are spectacular. The Conrad Koh Samui, Hilton Moorea Lagoon Resort & Spa, and Conrad Bali (mentioned earlier) are fantastic properties that can be booked with Hilton points, and there are many more great properties from which to choose.

Fortunately, the co-branded Hilton Honors credit cards provided by American Express can help you earn points. If you have paid Hilton stays in your future, you’ll earn tons of points by using your Hilton credit card. Thanks to solid bonus categories, you can also earn plenty of points on your daily spending.

All in all, Hilton Honors is not a perfect program. The variable award pricing is very concerning since there’s nothing to stop them from pricing all awards at the maximum rate all the time. However, there are some great properties to try—so don’t write off Hilton points too quickly!

*Featured image courtesy of Hilton


What hotels are part of Hilton?

Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio—A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, and Hilton Grand Vacations.

How many Hilton points do you need for a reward stay?

The number of Hilton points required for a reward stay varies by property and is based on the cost of a room at the time of booking.

What credit cards earn Hilton points?

American Express provides 2 co-branded Hilton Honors cards. You can also earn Membership Rewards and ThankYou Points that can be transferred to Hilton.


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