Which card is better, the Freedom Unlimited card or the Citi Custom Cash card?

The better card for you depends on your spending mix, your redemption preferences, and whether you would use the benefits offered on your selected card. If unlimited bonus earning is important to you, the Freedom Unlimited card has the edge. The Freedom Unlimited card also has more valuable redemptions if you have a premium Chase credit card. If you don’t want to keep track of bonus categories, the Citi Custom Cash card provides a good system, since it automatically gives you 5% cash-back on whatever you’re spending most on that month.

Can I transfer Citi Custom Cash card points to airline partners?

Rewards earned on the Citi Custom Cash card can be transferred to airline partners. Points earned on the card can be transferred to the Citi Strata Premier card or the Citi Strata Elite card and then transferred at a better ratio to airline or hotel partners and used to book award flights or free hotel nights.

Is the Freedom Unlimited card good for travel?

Yes. The Freedom Unlimited card earns 5% on travel purchases made via the Chase travel portal. If you have a Chase premium card such as the Chase Sapphire Preferred card or the Chase Sapphire Reserve card, you can transfer rewards earned on the Freedom Unlimited card to either of those cards and then redeem them for travel for up to 1.5 cents per point or transfer to airline and hotel partners, also for greater potential value.

Does the Citi Custom Cash card have foreign transaction fees?

Yes, the Citi Custom Cash card charges a 3% fee on all foreign transactions.

Does the Freedom Unlimited card have foreign transaction fees?

Yes. Foreign transactions made with the Freedom Unlimited card incur a 3% transaction fee.

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Chase Freedom Unlimited Card vs. Citi Custom Cash Card [Detailed Comparison]

Updated: October 28, 2025, 1:08pm CDT

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Table of Contents

Key Takeaways
Overview
Welcome Offer Comparison
Earning Potential
Redemption Options
Travel Protections and Benefits
Shopping Protections and Benefits
Annual Fees and Authorized Users
Additional Benefits and Information
Final Thoughts

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Key Takeaways

The Chase Freedom Unlimited^® is a no-annual-fee card that earns 3% cash-back at drugstores and on dining, including takeout and eligible delivery services, and 1.5% cash-back on all other purchases, plus bonus rewards on purchases via Chase Travel.
The Citi Custom Cash^® Card earns 5% cash-back on your highest eligible spending category each month (up to $500) and 1% on everything else.
The Freedom Unlimited card is better for consistent cash-back rewards across all purchases, while the Citi Custom Cash card is ideal for those who spend heavily in one qualifying category.

It’s not difficult to find a premium rewards credit card with equally premium benefits, though you’ll likely pay a hefty annual fee for most top travel rewards cards. Many travelers do find sufficient value in these benefits and are happy to pay that fee to reap the rewards.

However, if you’re just looking for a simple everyday spending card — without any annual fee — and premium benefits are not important to you, take a look at these 2 cards. Today we’re going to be reviewing the Chase Freedom Unlimited^® and the Citi Custom Cash^® Card, both of which are solid contenders for a card that may never leave your wallet.

Stay with us as we look at the earning potential, redemption options, and additional benefits of each of these everyday spending cards.

Overview

Before we expand on the details of both the Freedom Unlimited card and the Citi Custom Cash card, it can be helpful to look at a brief overview of comparable benefits.

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Feature or Benefit	Chase Freedom Unlimited^®	Citi Custom Cash^® Card
Welcome Offer	Earn a $200 Bonus after spending $500 on purchases in the first 3 months.	Earn $200 cash-back after you spend $1,500 on purchases in the first 6 months of account opening.
Earning	5% cash-back on travel purchased via Chase travel portal 2% cash-back on Lyft rides (through September 30, 2027) 3% cash-back at drugstores and on dining, including takeout and eligible delivery services 1.5% cash-back on all other purchases	5% cash-back, up to $500 in purchases each statement period, in your top qualifying spending category 1% cash-back on all other purchases
Redemptions	Transfer points to premium Chase Ultimate Rewards cards to then transfer to airline and hotel partners for greater redemption value. Transfer points to premium Chase cards to redeem for travel via the Chase travel portal for up to 2 cents per point, otherwise redeem at 1 cent per point. Statement credits, direct deposit, or a check for 1 cent per point Gift cards, shopping at select retailers, charitable contributions	Transfer points to premium Citi ThankYou Rewards cards to then transfer to airline and hotel partners for greater redemption value. Redeem for travel via the Citi travel portal for 1 cent per point. Statement credits, direct deposit, or a check for 1 cent per point Gift cards, shopping at select retailers, charitable contributions
Travel Protections and Benefits	Secondary car rental insurance Trip cancellation, trip interruption insurance Roadside dispatch Travel emergency assistance	World Elite Mastercard Luxury Hotels & Resorts Portfolio benefits
Shopping Protections and Benefits	Purchase protection, extended warranty Chase Offers Shop Through Chase	Citi Merchant Offers Citi Entertainment benefits World Elite Mastercard shopping benefits such as DoorDash membership Citi Shopping Portal
Additional Benefits	0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 18.74% - 28.24%	0% Intro APR on balance transfers and purchases for 15 months. After that, the variable APR will be 17.99% - 27.99%
Annual Fees and Authorized Users	Annual fee of $0 No additional fee to add authorized users	Annual fee of $0 No additional fee to add authorized users

Welcome Offer Comparison

Upon approval, you have the opportunity to begin earning a welcome offer with both the Freedom Unlimited card and the Citi Custom Cash card.

Welcome offers on our featured cards can come in the form of additional cash-back earnings on spending or a lump sum of cash-back after meeting minimum spending requirements. The value of the welcome offer for each card also varies, so be sure to review the most current offer before applying for any card.

Here are the most recent welcome offers and the value you can expect to receive with each one:

Terms Apply / Rates & Fees

Chase Freedom Unlimited^®

U.P. Rating

This all-purpose cash-back card offers great bonus categories, including bonus points for every purchase you make!

Apply Now(at Chase's secure site)

Chase Freedom Unlimited^®

This all-purpose cash-back card offers great bonus categories, including bonus points for every purchase you make!

Welcome OfferIntro Offer: Earn a $200 Bonus after you spend $500 on purchases in your first 3 months from account opening.
$200

Annual Fee

APR

0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 18.74% - 28.24%.

Credit Recommended

Good to Excellent

Why We Like This Card

The Chase Freedom Unlimited^® is easily one of the best cash-back credit cards on the market. There aren’t many no-annual-fee credit cards that offer multiple great bonus categories like 5% back on travel purchased through Chase, 3% back on dining and drugstore purchases, and 1.5% back on all other purchases.

When paired with other Chase cards in the Ultimate Rewards family, you can transfer that cash back into points if you wish – making it one of the most lucrative cards in your wallet.

Pros & Cons

Pros

5% back on travel purchased through Chase Travel℠
3% back on dining and drugstore purchases
1.5% back on all other purchases

Cons

3% foreign transaction fee

Read Full Review

Card Highlights

Intro Offer: Earn a $200 Bonus after you spend $500 on purchases in your first 3 months from account opening
Enjoy 5% cash back on travel purchased through Chase Travel℠, our premier rewards program that lets you redeem rewards for cash back, travel, gift cards and more; 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 1.5% on all other purchases.
No minimum to redeem for cash back. You can choose to receive a statement credit or direct deposit into most U.S. checking and savings accounts. Cash Back rewards do not expire as long as your account is open!
Enjoy 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 18.74% - 28.24%.
No annual fee – You won't have to pay an annual fee for all the great features that come with your Freedom Unlimited^® card
Keep tabs on your credit health, Chase Credit Journey helps you monitor your credit with free access to your latest score, alerts, and more.
Member FDIC

Financial Snapshot

APR: 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 18.74% - 28.24%.
Foreign Transaction Fees: 3% of each transaction in U.S. dollars

Rewards Center

Chase Ultimate Rewards

Citi Custom Cash^® Card

U.P. Rating

Earn big on purchases in your top eligible spend category, up to the first $500 each billing cycle, without an annual fee!

Citi Custom Cash^® Card

Earn big on purchases in your top eligible spend category, up to the first $500 each billing cycle, without an annual fee!

Welcome OfferEarn $200 cash-back after you spend $1,500 on purchases in the first 6 months of account opening. This offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cash-back.
$200

Annual Fee

APR

0% Intro APR on balance transfers and purchases for 15 months. After that, the variable APR will be 17.99% - 27.99%.

Credit Recommended

Fair to Excellent (580-850)

Why We Like This Card

The Citi Custom Cash^® Card is inventive when it comes to cash-back credit cards. Instead of earning a set amount of cash-back on predetermined bonus categories, the Citi Custom Cash card earns 5% cash-back on your highest eligible spend category each billing cycle, with a $0 annual fee.

Thanks to that unique perk, you’ll never need to worry about whether you’re using the right card for the right purchase, as your Citi Custom Cash card will always pay you 5% back on whichever category you end up spending the most on each month.

Pros & Cons

Pros

5% cash-back (on up to $500 each billing cycle) from your largest purchase category, including restaurants, gas stations, grocery stores, select travel, select transit, select streaming services, drugstores, home improvement stores, fitness clubs, and live entertainment
$0 annual fee
Multiple redemption options

Cons

Your 5% category is limited to $500 in spend ($25 in cash-back) each month
Not particularly rewarding for any purchases outside of your top 5% cash-back category

Read Full Review

Card Highlights

Earn $200 cash back after you spend $1,500 on purchases in the first 6 months of account opening. This offer will be fulfilled as 20,000 ThankYou^® Points, which can be redeemed for $200 cash back.
Get 0% Intro APR on balance transfers and purchases for 15 months. After that, the variable APR will be 17.99% - 27.99%, based on your creditworthiness.
Earn 5% cash back on purchases in your top eligible spend category each billing cycle, up to the first $500 spent, 1% cash back thereafter. Earn unlimited 1% cash back on all other purchases.
Earn an additional 4% cash back on hotels, car rentals, and attractions booked with Citi Travel.
No rotating bonus categories to sign up for – as your spending changes each billing cycle, your earn adjusts automatically when you spend in any of the eligible categories.
$0 annual fee.
Citi will only issue one Citi Custom Cash^® Card account per person.

Financial Snapshot

APR: 0% Intro APR on balance transfers and purchases for 15 months. After that, the variable APR will be 17.99% - 27.99%.
Foreign Transaction Fees: 3%

Bottom Line: Both the Freedom Unlimited card and Citi Custom Cash card come with solid initial welcome offers that can be earned in the period starting immediately after card approval.

Earning Potential

Girl looking out of window on airplane — Both of our featured cards earn cash-back on select travel purchases, including flights. Image Credit: MNStudio via Adobe Stock

While the Freedom Unlimited card and Citi Custom Cash card are not considered pure travel rewards cards, the cards do earn bonus rewards on travel purchases and have travel redemptions, including the potential to transfer points to partners when paired with a premium travel card.

Even if you don’t spend a lot on travel, both of our featured cards have additional bonus-earning categories that can match up with your everyday spending.

Here’s how the cards compare when we look at earning potential.

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Earning Category	Freedom Unlimited Card	Citi Custom Cash Card
Travel	5% cash-back on travel purchased via the Chase travel portal 2% cash-back on Lyft rides through September 30, 2027	5% cash-back on 1 category each statement period on select travel, transit, restaurants, drugstores, gas stations, grocery stores, home improvement stores, fitness clubs, select streaming services**, or live entertainment is your top eligible spending category, up to $500 in purchases each statement period
Drugstores and Dining	3% cash-back
Home Improvement Stores, Fitness Clubs, Live Entertainment	1.5% cash-back
All Other Purchases	1.5% cash-back on all other purchases	1% cash-back on all other purchases

* Citi Custom Cash card 5% cash-back travel categories include purchases such as those made with an airline, hotel, cruise line, or travel agency.
** Select 5% cash-back transit categories include car rentals, ferries, commuter railways, subways, taxis/limos, car services, tolls, parking, bus fares, and recreational vehicle rentals. Exclusions do apply.
*** Select 5% cash-back streaming services include Amazon Prime, Amazon Music, Apple Music, Paramont+, Disney+, DirectTV Stream, ESPN+, fuboTV, HBO Max, NBA League Pass, Netflix, Pandora, Showtime, Sling TV, Spotify, Stars, Sirius XM, Vudu, YouTube Red, YouTube TV, and TIDAL.

The Freedom Unlimited card is a great choice for drugstore and dining purchases, as well as for purchasing travel via the Chase travel portal. One key purchasing strength of the card is that you earn 1.5% cash back on any purchase, making it perfect if you have large or frequent purchases in non-bonus categories.

If you need to pay tuition, home improvements, car repairs, doctor’s bills, or any other household expense, the Freedom Unlimited card allows you to earn 1.5% cash-back, even when your monthly spending mix is quite diverse.

The Citi Custom Cash card could be ideal for the person who doesn’t want to keep track of bonus-earning categories, as the highest-earning spending category automatically receives 5% cash-back.

This means that even if your spending categories change on a monthly basis, you can count on up to $25 each statement period in cash-back when your highest expense, within the select bonus categories, reaches $500. Plus, you earn 1% cash-back on all other purchases.

Bottom Line: The Freedom Unlimited card offers at least 1.5% cash-back on every purchase you make and has bonus categories that include drugstores, dining, Lyft rides, and travel via the Chase travel portal — with no rewards cap on any of those categories. The Citi Custom Cash card includes 5% cash-back on the 1 category that is your highest spending category each statement period, up to a maximum of $500 in purchases. You receive 1% unlimited cash-back after that and on all other purchases.

Redemption Options

Family with baby at airport — While not travel rewards cards per se, rewards earned on each of our featured cards can be redeemed for travel. Image Credit: yAOinLoVE via Adobe Stock

While both the Freedom Unlimited card and Citi Custom Cash card are marketed as cash-back rewards cards, you have the option of also being able to redeem rewards for travel.

Cash-back earned on the Freedom Unlimited card is awarded as Ultimate Rewards points, and rewards earned on the Citi Custom card are earned as ThankYou Points.

This important feature sets the foundation for flexible redemption options beyond receiving cash-back.

Let’s look at your options at redemption time with both of our featured cards.

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Redemption	Freedom Unlimited Card	Citi Custom Cash Card
Travel	Transfer points to premium Chase cards then redeem for select flights and hotels for up to 2 cents per point through the Chase travel portal with Points Boost. Transfer points to premium Chase cards to then transfer to airline or hotel partners to book award flights or free hotel nights. Redeem for travel via the Chase travel portal at 1 cent per point. Redeem for a statement credit at 1 cent per point to offset travel purchases.	Transfer points to premium Citi cards then transfer to airline or hotel partners to book award flights or free hotel nights . Redeem for travel via the Citi travel portal for 1 cent per point. Redeem for a statement credit at 1 cent per point to offset travel purchases.
Other Redemptions	Statement credit, direct deposit, check at 1 cent per point Gift cards, checkout with select retailers, charitable donation, though redemption value varies	Statement credit, direct deposit, check at 1 cent per point Gift cards, Shop With Points at select retailers, charitable donation, though redemption value varies

For the Freedom Unlimited card, transferring points to the Chase Sapphire Preferred^® Card or the Chase Sapphire Reserve^® allows you to redeem points for up to 1.75 to 2 cents each, respectively, for select travel via the Chase travel portal. You also have the option of transferring points to airline and hotel partners like Hyatt and United for even greater potential value.

Transferring Ultimate Rewards points to airline transfer partner Air Canada Aeroplan, for example, would allow you to fly one-way in business class to South America or some European cities for just 60,000 points!

Hot Tip: For more ideas on how to receive great value with Chase transfer partners, we’ve done the homework for you in our extensive guide on how to best use Chase Ultimate Rewards points.

For the Citi Custom Cash card, if you pool points with the Citi Strata Premier℠ Card or the Citi Strata Elite℠ Card, you will then be able to transfer points at a better ratio to airline and hotel partners to maximize the value of your points.

A strong Citi transfer partner is Choice Privileges Rewards. Points transfer at the ratio of 1:2 for premium cards and 1:1.4 for no-annual-fee card, meaning 1 Citi ThankYou Point equals 2 Choice Rewards points, with the Citi Strata Premier card and 1:1.4 with the Citi Custom Cash card. You can then transfer Choice Rewards points to Radisson Rewards America for even more value at the ratio of 1:2. This results in 1 Citi ThankYou Point from a premium card equaling 4 Radisson Rewards points. You can stay at the beachfront Park Inn by Radisson Mazatlan for just 15,000 points per night.

The Freedom Unlimited card allows you to redeem any amount of points you want with no minimum. The Citi Custom Cash card requires a minimum of $25 for redemption.

Additionally, once Ultimate Rewards points are earned on the Freedom Unlimited and transferred to premium Chase cards, the value of the points increases to up to 2 cents each when redeemed for travel via the Chase travel portal. You receive just 1 cent each for points earned on the Citi Custom Cash card when redeemed via the Citi travel portal.

This difference in redemption value, when redeeming rewards through the associated travel portal, translates into $1,500 worth of airline tickets costing just 100,000 Chase Ultimate Rewards points with the Freedom Unlimited card (when transferred to the Chase Sapphire Reserve card) versus 150,000 Citi ThankYou Points with the Citi Custom Cash card.

Bottom Line: The best potential value for rewards earned on the Freedom Unlimited card or Citi Custom Cash card is to transfer points earned on either card to premium travel cards offered by the same issuer. If you do not have another Chase or Citi card to which you can transfer, you can still redeem your rewards for 1 cent each in value for travel, cash-back, and more.

Travel Protections and Benefits

Travel protections can save you money and provide assistance when your trip is disrupted.

Here are the key features on the Freedom Unlimited card and Citi Custom Cash card:

Freedom Unlimited Card

Car rental insurance: Reserve and pay for your entire rental with your Freedom Unlimited card, decline the rental agency’s CDW/LDW coverage, and receive secondary car rental insurance coverage. Secondary coverage means that you must first file a claim with any other applicable insurance before card coverage becomes effective. International car rentals can receive primary coverage; terms apply.
Trip cancellation and trip interruption insurance: Should your flight need to be canceled for a covered reason, or if your trip is disrupted, you could receive up to $1,500 per covered person, up to a maximum of $6,000 per trip.
Roadside dispatch: One call when you’re stranded roadside can bring needed assistance including standard winching, limited towing, emergency fuel, jump-starting service, lockout service, and changing of your inflated spare tire. You’re charged a single, prenegotiated fee for the service call.
Travel emergency assistance: Receive assistance 24/7 during your travels, including medical and legal referrals, help with lost luggage, arranging emergency transportation, and more.

Citi Custom Cash Card

Mastercard Luxury Hotel & Resorts benefits: Book a stay at more than 4,000 high-end properties worldwide and receive daily breakfast for 2, room upgrades, early check-in, and late checkout, subject to availability.

Bottom Line: The Freedom Unlimited card comes with car rental insurance, trip cancellation and trip interruption insurance, roadside dispatch, and travel emergency assistance. The Citi Custom Cash card comes with World Elite Mastercard benefits, including access to the Mastercard Luxury Hotel & Resorts portfolio.

Shopping Protections and Benefits

Shopping bag — Shopping protections add peace of mind when you purchase eligible items while shopping benefits can save you money. Image Credit: carlos aranda via Unsplash

Shopping protections can provide coverage if an item you purchased with your card becomes damaged or is stolen. Shopping benefits can save you money and provide convenient services.

Both the Freedom Unlimited card and Citi Custom Cash card have a shopping benefit in common:

Freedom Unlimited card: 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 18.74% - 28.24%
Citi Custom Cash card: 0% Intro APR on balance transfers and purchases for 15 months. After that, the variable APR will be 17.99% - 27.99%

Here are the additional shopping protections and benefits that are unique to each of our featured cards.

Freedom Unlimited Card

Purchase protection: You could receive up to $500 per item for up to $50,000 per calendar year if an eligible item purchased with your card is damaged or stolen within 120 days of the purchase date.
Extended warranty: Purchase an eligible item with your card and receive 1 additional warranty year for items with manufacturer’s warranties of 3 years or less.
Chase Offers: Log in to your online Chase card account to find Chase Offers that can earn additional statement credits for purchases with select retailers and service providers.
Shop through Chase: Chase’s shopping portal offers bonus rewards on top of what you earn with your credit card when using Shop through Chase.
DoorDash DashPass: Receive 6 months free as a new enrollee when you register by December 31, 2027. After the free period, you are automatically enrolled in DashPass at the current monthly rate.

Citi Custom Cash Card

Citi Merchant Offers: Sign in to your online card account and select offers with retailers and service providers that earn you additional cash-back.
Citi entertainment benefits: Be first in line for tickets to your favorite event with special presale privileges and exclusive experiences, only available for cardholders.
World Elite Mastercard shopping benefits: Get a 3-month membership with DoorDash. Benefits also include discounts with Lyft, Fandango, and more.
Citi shopping portal: Earn additional rewards just for shopping at your favorite stores via the Citi Bonus Cash Center.

Bottom Line: Both the Freedom Unlimited card and Citi Custom Cash card come with shopping benefits that can help you earn additional rewards. The Freedom Unlimited card offers the additional benefit of purchase protection and extended warranty coverage.

Annual Fees and Authorized Users

The Freedom Unlimited card and Citi Custom Cash card are easy additions to your wallet given their annual fee:

Freedom Unlimited card: $0
Citi Custom Cash card: $0

You can add friends or family members to your card with no additional fee.

Additional Benefits and Information

Qualification

You need a good to excellent credit score, generally considered 670 to 850, to be considered for either the Freedom Unlimited card or the Citi Custom Cash card.

Introductory 0% APR on Balance Transfers

If you have high credit card balances that you’re carrying month to month and wish to pay off those balances over time with no interest charges, the 0% APR for balance transfers could serve you well. Both the Freedom Unlimited card and Citi Custom Cash card offer this benefit for 15 months from the date of card approval.

Freedom Unlimited card: 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 18.74% - 28.24%
Citi Custom Cash card: 0% Intro APR on balance transfers and purchases for 15 months. After that, the variable APR will be 17.99% - 27.99%

Foreign Transaction Fees

It’s important to note that both the Freedom Unlimited card and Citi Custom Cash card charge foreign transaction fees of 3% of the total transaction. If you’re looking for a card to use abroad, check out our list of the best cards with no foreign transaction fees.

Final Thoughts

While the Citi Custom Cash card boasts 5% cash-back on your highest qualifying spending category each statement period, your earnings are limited to $25 in 5% categories each month. Beyond that, you earn just 1% cash-back.

The Freedom Unlimited card comes with unlimited earnings on its bonus categories, which can open up the potential for far greater earnings.

At redemption time, points earned on either card are generally worth 1 cent each, and both cards let you transfer points to premium cards for greater potential value with airline and hotel partners. The Freedom Unlimited card offers an additional benefit for redeeming points (once transferred to premium Chase cards), and that is a greater value of up to 2 cents each when redeemed for travel via the Chase travel portal.

If you already have a premium Chase card, the Freedom Unlimited card is a worthy addition to your wallet. Even if you don’t, the Freedom Unlimited card can be a good choice for unlimited earnings, especially if you have large expenses in nonbonus categories and can take advantage of the 1.5% cash-back on those purchases.

If you want to explore more of the best no-annual-fee cards, we’ve done the homework for you in our article on the topic.