Mr. C Beverly Hills in Los Angeles To Rebrand, Become Hilton LXR Property

The 138-room Mr. C Beverly Hills, an iconic property steps from Rodeo Drive, is set to rebrand as a Hilton property on August 4, 2023.

Here’s everything that you need to know about the imminent change.

Mr. C Beverly Hills Becomes the Cameo Beverly Hills

Mr. C Beverly Hills, a luxury hotel that first opened in 1965, will undergo rebranding and conversion to operate as Cameo Beverly Hills, owner Braemar Hotels & Resorts Inc. announced.

Cameo Beverly Hills will be part of the Hilton portfolio and will be bookable through Hilton’s website and app on August 4, 2023.

The charming old-world hotel is set to undergo a $25 million renovation to elevate the guest experience with added amenities and enhanced design elements, specifically targeting guestrooms, guest bathrooms, the restaurant, lobby, pool, fitness area, and meeting spaces.

Expected to be completed by 2025, the hotel will then join LXR Hotels & Resorts, one of Hilton’s premium brands.

“The transformation of this iconic hotel fills a desirable niche in the Beverly Hills lodging market,” said Richard J. Stockton, Braemar’s President and Chief Executive Officer. “We look forward to realizing enhanced financial performance from this property as a result of our significant investment and new partnership with Hilton.”

Currently, there are only about a dozen LXR properties around the world, with 1 in Los Angeles already.

A few miles away from Beverly Hills, the Oceana Santa Monica, LXR Hotels & Resorts, has a beachside location with amenities like yoga classes and bicycle rentals, plus a restaurant serving up Californian cuisine. It’s priced from 95,000 Hilton Honors points per night and cash rates go for up to $1,000 per night.

Booking the Cameo Beverly Hills

This property is set to become a Hilton property in just a couple of days, and it will participate in the Hilton Honors program, which means you’ll be able to earn and redeem Hilton Honors points at the hotel. However, as of the time of writing, reservations aren’t available.

Even if your balance of Hilton points is lacking, rest assured knowing that it’s easy to earn Hilton Honors points if you’re interested in staying here in the future. Hilton offers several co-branded credit cards, all of which have generous welcome bonuses. Additionally, members can transfer points from American Express, ride with Lyft, or dine out.

Final Thoughts

Hilton’s portfolio will be growing with the addition of Mr. C Beverly Hills (soon to be Cameo Beverly Hills). Once the $25 million renovation is completed, expect the hotel to rebrand once again to an even higher-end LXR property. Travelers who stay at Hilton properties now have one more option in the City of Angels.